Styled stock photography and mockups are a hot trend in the online business and marketing space right now. And there’s a reason for this. It helps companies stay visually consistent with their branding. Want to jump in on this time-saving trend? Let’s explore how you too can use styled stock mockups in your eCommerce shop.
1 | Product Listings
Taking beautiful, well-lit, high quality images of your products can be a nightmare. Why? Because you’re a product creator, not a professional photographer. Duh! So this is where styled stock mockups come in. Mockups are a game changer for retail shop owners. They not only save you time but make your product line look super professional. Hello “on-point” branding! Plus, mockups help display your designs in an aesthetically pleasing way and come in a variety of options (product shot, lifestyle, close-up, etc).
2 | Social Media
Social media is a great (free!) marketing tactic that most small business owners take advantage of. It provides brand awareness and gets people “in the door” to your eCommerce shop. Woohoo! However, a lot of effort goes into managing a SUCCESSFUL social media platform. Posting, captioning, hashtaging, and the list goes on. And then there’s the recommended posting schedule. Think 3, 5, 15 posts a day depending on the platform. Yikes! How does someone have time to come up with all those images in order to post regularly?!? And to do it in a way that looks professional and cohesive with their branding?!? Hint: The answer is styled stock mockups. No need to thank me. You’re welcome.
3 | Marketing Campaigns
Need to make a flyer for your upcoming craft fair? Looking to create a website banner to promote your newest collection? Want to send an email to let subscribers know about an upcoming sale? Well, fret not! Styled stock mockups are a quick and easy way to create beautiful, perfectly branded promotions for any marketing campaign.
Want to learn more about mockups as well as get behind-the-scenes product shop insights? Join the RDT “Dear Shop Diary” newsletter!
I'm an extroverted optimist who lives in yoga pants and is fueled by coffee, macaroni + cheese, and Harbo gummy bears. I am a wife to a hunky Texas man and a mom to three crazy cute rugrats. I love getting my craft on + watching HGTV on repeat. I'm a lover of quirky sayings + overuse emojis. #hearteyes More about me>>